Rates & Specs | Food Business News

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Print Rates
Ad size	1x	6x	12x	24x
Two-page spread	$8,700	$7,575	$6,950	$6,450
Full page	$5,800	$5,050	$4,625	$4,300
2/3 page	$4,100	$3,525	$3,450	$3,150
1/2 island	$3,625	$3,150	$3,050	$2,775
1/2 page	$3,625	$3,150	$3,050	$2,775
1/3 page	$2,125	$1,850	$1,750	$1,575
Classified	$200	$175	$150	$125

Corporate Profiles Print Rates
Ad size	Rate
Full page	$6,850
2/3 page	$4,975
1/2 page	$4,000
1/3 page	$3,000
1/4 page	$1,600
2 page	$13,700
1/2 page spread	$6,850

Size in Inches
Size	Standard (Non Bleed)	Trim Size	With Bleed
Two-page Spread	15 x 10	16 x 10.75	16.25 x 11
1/2 Page Horizontal Spread	15 x 4.875	16 x 5.375	16.25 x 5.625
Full Page	7 x 10	8 x 10.75	8.25 x 11
2/3 Vertical	4.625 x 10	5.25 x 10.75	5.5 x 11
1/2 Page Horizontal	7 x 4.875	8 x 5.375	8.25 x 5.625
1/2 Page Vertical	3.375 x 10	4 x 10.75	4.25 x 11
1/2 Page Island	4.625 x 7.5	5.25 x 8	5.5 x 8.25
1/3 Page Horizontal	7 x 3.25	8 x 3.75	8.25 x 4
1/3 Page Vertical	2.125 x 10	2.75 x 10.75	3 x 11
1/3 Page Square	4.625 x 4.875	5.25 x 5.375	5.5 x 5.625
1/4 Page Horizontal	7 x 2.375	8 x 2.875	8.25 x 3.125
1/4 Page Vertical	3.375 x 4.875	4 x 5.375	4.25 x 5.625

*Live Area: Minimum .375” from trim on all sides.

Size in Millimeters
Size	Standard (Non Bleed)	Trim Size	With Bleed
Two-page Spread	381 x 254	406.4 x 273.05	412.75 x 279.4
1/2 Page Horizontal Spread	381 x 123.8	406.4 x 136.525	412.75 x 142.875
Full Page	178 x 254	203.2 x 273.05	209.55 x 279.4
2/3 Vertical	117 x 254	133.35 x 273.05	139.7 x 279.4
1/2 Page Island	117 x 191	133.35 x 203.2	139.7 x 209.55
1/2 Page Horizontal	178 x 124	203.2 x 136.525	209.55 x 142.875
1/2 Page Vertical	86 x 254	101.6 x 273.05	107.95 x 279.4
1/3 Page Horizontal	178 x 83	203.2 x 95.25	209.55 x 101.6
1/3 Page Vertical	54 x 254	69.85 x 273.05	76.2 x 279.4
1/3 Page Square	117 x 124	133.35 x 136.525	139.7 x 142.875
1/4 Page Horizontal	178 x 60	203.2 x 73.025	209.55 x 79.375
1/4 Page Vertical	86 x 124	101.6 x 136.525	107.95 x 142.875

*Live Area: Minimum 9.525 mm from trim on all sides

Printing: Offset
Binding: Saddle-stitched
Paper: 60 lb. coated groundwood

MATERIALS REQUIRED
PDF/X-1a: 2001. Graphic images resolution should be at least 300 dpi and converted to CMYK, minimum 150 line screen. Bitmap images and QR code resolution must be 1200 dpi.

SUBMIT FILES
preflight@sosland.com
For additional information, contact the Preflight Department.

Colors Available
Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. PMS colors will be converted to CMYK using the US Web Coated (SWOP) v2 profile.

4-Color Specifications
Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

Creative Services
At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed a production charge of $150 per hour. Proofs will be provided upon request to the advertiser if production deadlines are met.

foodbusinessnews.net

ADVERTISING POSITIONS

LEADERBOARD
$3,050
728x90 pixels - desktop
320x50 pixels - mobile

EXPANDABLE LEADERBOARD
$3,150
728x90 pixels & 728x200 pixels - desktop
320x50 pixels - mobile

INLINE MEDIUM RECTANGLE
$3,350
300x250 pixels

MEDIUM RECTANGLE 1
$3,050
300x250 pixels

MEDIUM RECTANGLE 2
$2,625
300x250 pixels

ANCHOR
$3,575/week
970x90 pixels - desktop
320x50 pixels - mobile

Specs

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

ONLINE AD MATERIAL REQUIREMENTS

File Size: 200 KB maximum
File Format: JPG, GIF, animated GIF, HTML5 and Third Party Tags. If submitting Third Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
- For video ads, please speak to your sales rep about pricing.
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
  Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads.
  *NOT accepted for expandable leaderboards.
Resolution: 72 ppi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

HTML5 AD MATERIAL REQUIREMENTS

File Size (zipped file): 200 KB maximum

All files must be combined into one HTML5 zip bundle containing the image folder, html index file, and javascript file (if applicable).

Click-tag: HTML5 file must contain an embedded click-tag.

URL must be https:// (secure website)

File Format: Recommend GAM (Google Ads Manager) compatible when built in GWD (Google Web Designer) or other similar program.
For additional information, refer to https://support.google.com/admanager/answer/7046799?hl=en

VIDEO AD MATERIAL REQUIREMENTS

300x250 pixels
Max Initial Load File Size: 40 KB
Add'l File Weight (Polite Download): 1.2 MB
Format: Third Party Tags only
Format Category: In-banner Video tags (IBV) (can be converted from VAST to IBV by companies like Mixpo)
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
Maximum animation is 15 seconds. Any audio in the ad must be User Initiated (on click).
Controls: "Close X", Play, Pause, Rewind, Volume
Font: 16 pt

Newsletters

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

NEWSLETTER AD MATERIAL REQUIREMENTS

File Size: 50 KB maximum
File Format: JPG, GIF, animated GIF. Animated GIFs only display the first frame of animation in Outlook versions prior to 2016. If you are submitting an animated GIF, please be sure your logo and most pertinent content is on the first frame.
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
  Tracking URLs are accepted. Third Party Tags and and 1x1 tracking pixels* are NOT accepted for newsletter ads.
Resolution: 72 ppi
Color Depth: 8 bit (256 colors)

Sosland Morning Brief

Published every business day before 8 a.m. central time, the Morning Brief highlights the most important news and markets information that occurred overnight.

M/W/F
Blockbuster: $3,950
(550x150 pixels, File size: 50 KB max)
Medium Rectangle: $3,750
(300x250 pixels, File size: 50 KB max)
Sponsored Message: $3,250
106x107 pixel logo or image.
Title: Up to 55 characters including spaces.
Description: up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

T/TH
Blockbuster: $2,950
(550x150 pixels, File size: 50 KB max)
Medium Rectangle: $2,800
(300x250 pixels, File size: 50 KB max)
Sponsored Message: $2,500
106x107 pixel logo or image.
Title: Up to 55 characters including spaces.
Description: up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

Food Business News Daily

Food Business News' Daily newsletter covers all of the important food and beverage industry news headlines that occurred during the business day.

M/W/F
Blockbuster: $4,350
(550x150 pixels, File size: 50 KB max)
Medium Rectangle 1: $4,050
(300x250 pixels, File size: 50 KB max)
Medium Rectangle 2: $3,750
(300x250 pixels, File size: 50 KB max)

T/TH
Blockbuster: $3,150
(550x150 pixels, File size: 50 KB max)
Medium Rectangle 1: $3,050
(300x250 pixels, File size: 50 KB max)
Medium Rectangle 2: $2,800
(300x250 pixels, File size: 50 KB max)

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

Food Business News Strategic Insights

Strategic Insights is a curation of Food Business News’ most impactful articles published during the week, with a focus on strategy, development and the rationale behind key mergers and acquisitions.
Sole sponsorship

Blockbuster & Sponsored Message: $4,050

Blockbuster
(550x150 pixels, File size: 50 KB max)
Sponsored Message
106x107 pixel logo or image.
Title: Up to 55 characters including spaces.
Description: up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

New Food Insider

The New Food Insider newsletter is an exclusive weekly roundup that keeps readers up-to-date on the latest food and beverage products to hit the market.

Medium Rectangle 1: $2,925
(300x250 pixels, File size: 50 KB max)
Medium Rectangle 2: $2,400
(300x250 pixels, File size: 50 KB max)
Sponsored Message: $3,100
106x107 pixel logo or image.
Title: Up to 55 characters including spaces.
Description: up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

Food Business News Friday Food for Thought

This weekly newsletter is released every Friday and recaps the week’s top stories while providing insight into a trending industry topic.
Sole Sponsorship

Blockbuster & Sponsored Message: $4,050

Blockbuster
(550x150 pixels, File size: 50 KB max)
Sponsored Message
106x107 pixel logo or image.
Title: Up to 55 characters including spaces.
Description: up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

Food Entrepreneur^® Weekly

Delivered weekly, this newsletter brings you the latest news and insights from innovative startups and food entrepreneurs in the industry.

Blockbuster: $3,100
(550x150 pixels, File size: 50 KB max)
Medium Rectangle: $2,925
(300x250 pixels, File size: 50 KB max)
Sponsored Message: $2,400
106x107 pixel logo or image.
Title: Up to 55 characters including spaces.
Description: up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

Sustainable Solutions

The latest addition to our newsletter lineup, Sustainable Solutions focuses on environmental and social sustainability as it applies to the production, processing, consumption and disposal of food and beverage products. This newsletter delivers a comprehensive look at the latest sustainability news, trends, innovations, and strategies impacting the food and beverage industry.

Sponsorship Option 1 includes Blockbuster, Medium Rectangle and Sponsored Message: $4,500

Blockbuster
(550x150 pixels, File size: 50 KB max)
Medium Rectangle
(300x250 pixels, File size: 50 KB max)
Sponsored Message
106x107 pixel logo or image.
Title: Up to 55 characters including spaces.
Description: Up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Sponsorship Option 2 includes all items in Option 1 plus a sponsored article (native advertising) and Roadblock advertising on article page: $4,900

Article

Headline: Up to 55 characters (including spaces)
1,000 words maximum
Main image: 1200x800 pixels
2 photos/charts maximum within article (vertical or horizontal); 72 ppi, 635 pixels wide
Include an image credit for all supplied photos/charts. "© Company Name/Photographer Name"
Teaser text: Up to 100 characters (including spaces). Note: this will appear under the article headline.
Logo: up to 250 pixels wide
Optional Video: YouTube or Vimeo URL in article

Leaderboard
(728x90 pixels - desktop, File size: 200 KB max)
(320x50 pixels - mobile, File size: 200 KB max)

Medium Rectangle 1, 2 & Inline Medium Rectangle
(300x250 pixels, File size: 200 KB max)
Sponsor may provide up to three creatives to be used for the roadblock or one creative to serve in all three positions.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

Food Business News Special Report

Our Special Report newsletters provide advertisers an exclusive sponsorship opportunity tied to a particular topic or post-show coverage. Blockbuster ad, sponsored message and lead reporting are included.

Sponsorship includes Blockbuster and Sponsored Message

Topic: $3,600
Post show: $3,250

Blockbuster
(550x150 pixels, File size: 50 KB max)
Sponsored Message
106x107 pixel logo or image.
Title: Up to 55 characters including spaces.
Description: up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

Digital Edition

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

DIGITAL EDITION AD MATERIAL REQUIREMENTS

MONTHLY SPONSORSHIP

$3,775/month

WIDE SKYSCRAPER*

160x600 pixels – desktop
640x100 pixels – mobile
File Size: 200 KB maximum
File Format: JPG, GIF, Animated GIF
URL: Supply a click through URL. Tracking URLs are accepted.
- Third Party Tags and 1x1 tracking pixels are NOT accepted.

BLOCKBUSTER (In the digital edition email alert)

550x150 pixels
File Size: 50 KB maximum
File Format: JPG, PNG, GIF, Animated GIF
URL: Supply a click through URL for each ad submitted. Tracking URLs are accepted.
- Third Party Tags and 1x1 tracking pixels are NOT accepted.

DIGITAL EDITION SPONSORSHIP + VIDEO or INTRO AD

$4,050/month

WIDE SKYSCRAPER* and BLOCKBUSTER

(See specs above)

60-SECOND VIDEO* (On the digital edition intro page**)

Title: Up to 55 characters
Description: Up to 150 characters
Get the Video Specs

or

INTRO AD*(On the digital edition intro page**)

360x300 pixels – desktop
File Size: 200 KB maximum
File Format: JPG, PNG, GIF, Animated GIF
URL: Supply a click through URL. Tracking URLs are accepted.
- Third Party Tags and 1x1 tracking pixels are NOT accepted.

Native Article

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

NATIVE ARTICLE

$4,000

MATERIALS REQUIRED

Article headline: Up to 55 characters (including spaces)
1,000 words maximum
Main image: 1200x800 pixels
Up to 2 photos/charts within article (vertical or horizontal); 72 ppi, 635 pixels wide

Include directions as to where each photo/chart should appear within the article

Include an image credit for all supplied photos/charts. ">© Company Name/Photographer Name"
Teaser text: Up to 100 characters (including spaces). Note: this will appear under the article headline.
Logo: up to 250 pixels wide
Optional Video: YouTube or Vimeo URL in article

Custom Webinars

Advertisers are responsible for finding their speakers and presenting the webinar. We will provide one of our knowledgeable editors to moderate your event.

SUBMIT FILES
Send all webinar materials to Carrie Fluegge (cfluegge@sosland.com)

WEBINAR MATERIALS REQUIRED FROM ADVERTISING COMPANY

PowerPoint file
Webinar title
Webinar description, 50-100 words
Date and time of webinar
Speaker’s names, titles, photos and short bios
Company logo
Photos or imagery relating to topic

Sosland Publishing helps you market and present your event to our unique database. Webinars typically run 30 minutes to 1 hour.

WEBINAR PROMOTION
Your webinar will be promoted in the following ways:

A dedicated registration page
Full-page advertisement in Food Business News magazine
2 special email blasts to our qualified email lists
1 month of promotion on our online webinar listing page
1 month of advertising on foodbusinessnews.net
1 month of promotion in our daily and weekly newsletters
2 weeks of promotion in our social media
2 special event email reminders sent to registrants

REPORTING AND HOSTING

A complete list of all registrants and attendees to contact directly
A report of the questions submitted during the Q&A session
Your webinar will be archived online for one year.

AVAILABLE FEATURES

Private chatting window for speakers
Option to provide downloadable resources to the audience
Poll Questions
Survey
Videos

POWERPOINT BEST PRACTICES

SLIDE DESIGN BASICS

File Size: 50 MB maximum size slide deck
File Format: Must be PPT or PPTX
Only one master slide is permitted
The first slide animation must be set to start on click
Slide transitions are not supported.
Embedded objects (ie. Audio, Excel, Video, etc.) are not supported

AVOID USING

Type size smaller than 17 point type
Embellished type (type with shadows, bevels, or special effects)
Textured or gradient backgrounds
Slide numbering on the slide Header, Footer, or Master slide

TIPS TO MAXIMIZE LEGIBILITY

Your presentation should have a 4:3 or 16:9 aspect ratio
Use larger font sizes than you would normally
Use simple design elements and solid color blocks
If you plan to insert screen-capture images in your PowerPoint, it is very important that you reduce screen resolution to 800x600 or 800x450 pixels in order to keep the content legible. Also, reduce the color depth to "High Color (16-bit)".

Sponsored Webinars

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
Send all webinar materials to Carrie Fluegge (cfluegge@sosland.com)

MATERIALS REQUIRED FROM SPONSORING COMPANY

Company logo
One item to be included in the Resource List for attendees to view during the webinar.
- A description or call-to-action: Must include the sponsor name and be 10 words or less.
  Format: PDF or URL

For a list of materials required for multi-level sponsorship webinars, contact your sales representative.

Targeted Email Marketing

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

TARGETED EMAIL MARKETING MATERIAL REQUIREMENTS

File Format: HTML only (to be provided by advertiser).
JPG, GIF and PDF are NOT acceptable file formats.
(Code generated from MailChimp, Constant Contact and other similar email services are NOT accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).

We recommend a maximum of 600 pixels width. Length can vary.
All links must be coded into the HTML file and begin with https://.
Text should be coded as HTML text rather than embedded in images.
Full image paths in the code must be used (ex: https://www.domain.com/images/graphic1.jpg) and images hosted on your server.
Do not use Rich Media, Javascript or Image Maps. The use of Image Maps does not allow our system to track clicks.

Specify the subject line.
Specify the preheader. (Optional)
Send seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.

Get additional email design tips.

White Papers

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

WHITE PAPER MATERIAL REQUIREMENTS

File Format: PDF only
Title: Up to 55 characters (including spaces)
Short Description: up to 150 characters (including spaces)
Long Description: 500 - 800 characters (including spaces)
Cover Image: 195x252 pixels; JPG, PNG or GIF
The sales representative will review the white paper content to verify it is appropriate for the selected site.

Audience Extension

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

FACEBOOK

DESIGN SPECS

File Format: JPG or PNG
Image Ratio: 1.91:1 to 1:1
Amount of text allowed on image: no more than 20%
Recommended dimensions: 1080x1080 pixels

ADDITIONAL INFORMATION

Ad Headline: 25 characters (including spaces)
Description Text: 90 characters (including spaces)
Link Description: 30 characters (including spaces)
Final URL (Landing Page)
Facebook and/or Instagram page of your business. (Facebook requires publishers to tag a business partner's page when posting branded content. If a page does not exist for your business, we are unable to run a campaign on Facebook or Instagram.)

GOOGLE RESPONSIVE DISPLAY AD

DESIGN SPECS (REQUIRES 2 IMAGES)

File Format: JPG or PNG
1-Landscape (1.91:1) Ideal dimensions are 1200x628 pixels. Minimum dimensions are 600x314 pixels; Max file size is 5120 KB.
1-Square (1:1) Ideal dimensions are 1200x1200 pixels. Minimum dimensions are 300x300 pixels. Max file size is 5120 KB.
Amount of text allowed on image: no more than 20%

ADDITIONAL INFORMATION

Ad Headline: 25 characters (including spaces)
Long Headline: 90 characters (including spaces)
Description Text: 90 characters (including spaces)
Business Name: 25 characters (including spaces)
Final URL (Landing Page)

Video Spotlight

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

VIDEO SPOTLIGHT MATERIAL REQUIREMENTS

Title: Up to 55 characters (including spaces)
Short Description: Up to 150 characters (including spaces)
Long Description: 500 - 800 characters (including spaces)

Get the Video Specs

Video

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

VIDEO REQUIREMENTS

CODECS
foodbusinessnews.net encodes all uploaded video to the H.264 codec and therefore recommends for best quality that all source video also be encoded to H.264.
Video: H.264
Audio MP3: (160 kbps)

OTHER ACCEPTABLE CODECS
Video: MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV, MJPEG
Audio: AAC (128 kbps), WMA, MP2, WAV, ADPCM

FILE SIZE
The maximum supported media file size is 5 GB before uploading.

INTERLACE
All media should be de-interlaced before uploading. Interlaced video is primarily used for television and does not display well on computer screens.

FRAME RATE
Recommended frame rates are 24 (23.98), 25, or 30 (29.97) frames per second (fps). Settings that are larger than these recommendations are acceptable but may result in poor user viewing experiences due to high CPU usage.

BITRATE
A bitrate of at least 1500 kilobits per second (kbps) is recommended for HD quality.

ASPECT RATIO
Virtually any aspect ratio (including 16:9 widescreen and 4:3 standard) is supported, however 16:9 is recommended.

FRAME SIZE
foodbusinessnews.net recommends that the original file be encoded to a frame size that matches the desired aspect ratio (e.g. 1024x576 pixels for 16:9 widescreen or 1024x768 pixels for 4:3 standard. The recommended frame sizes for our preferred 16:9 aspect ratio are 640x360, 1024x576, or 1280x720 pixels. For videos that are intended to be displayed in full screen mode a minimum width of 1024 pixels is recommended.

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